ABOUT CAROLINE →
Caroline Herring is a commercial photographer, artist, and visionary based in Charleston, SC.
Blending punchy light, color play, and funky concepts, she specializes in product imagery and brand storytelling with an edge.
Daughter of small town South Carolina, Herring's intrigue for visual art and storytelling began in the 2000's with her love of technicolor films and her mother's hot pink Panasonic Lumix.
Curiosity soon became passion, leading Caroline to earn a BFA in Photography from Clemson University in 2018.
Channeling the same childhood wonder that started it all, Caroline designs playful worlds tailored to every business and their story.
folks i've worked with
Pabst Blue Ribbon
Date Better Snacks
Natural Spirit
The Daily
Graft Wine Shop
Cassie's Shop
Rhus Za'atar
Millers All Day
FEAST [the agency]
Bevi Bene Brewing
"Caroline is an ultra rare combination of artist and collaborator. She's executing incredibly high value commercial and editorial content, yet maintaining the singular vision that draws clients and collectors to her personal work.
When I needed a mega-shoot to launch my creative studio, there was no question who I'd choose to work with; from start to finish Caroline did not disappoint."
- Amber Guyton, Founder of Feast
"The photos are not just images; they tell a story, highlighting the playfullness and delicious appeal of our snacks in every shot and the essence of our brand.
...I couldn't have asked for a better visual representation of my brand, and I am truly grateful for her exceptional work."
- Michelle Wilton, CEO + Founder of Date Better Snacks
"Everything I could imagine, she captured on paper!
Caroline is extremely comforting, timely, and organized. prior to the shoot, we met to discuss my vision and from there, she curated a mood board and mocked up a shoot schedule to accomplish everything we planned."
- Cassie O'Toole, Owner + Head Designer of Cassie's Shop
"I’ve hired Caroline to work on two separate projects: a fashion shoot and my mini elopement.
She seems so comfortable in any environment, able to adapt to specific requirements—always lending her unique artistic vision to everything she does. She’s the best!"
- Hannah Walters, Owner of Hammie Downz
"Caroline went above and beyond to make me feel comfortable in front of the camera.
She pulled me out of my shell and made me feel so at ease and confident! from the location to styling, she captured my brand better than I ever could!"
- Emily Wilson, Soft Pastel Artist
"Working with Caroline is a dream! as a music artist, I really appreciate working with another artist who is professional and willing to truly collaborate with me.
She heard my vision, let me try things during our shoot, and had a full plan with her creative ideas.
She truly captured me as a creative and I am so grateful!
- Laurlyn, Musician
"Caroline is one of the best photographers to work with. She takes your ideas and helps you conceptualize them into reality. When working on my last album, she went above and beyond to produce my artwork."
- Tyrie, Musician
"Working with Caroline was amazing! Being an artist herself, she was so easy to work with from square one. She brought the ideas from our consultation to life and completely exceeded my expectations. Prompt, professional, and made me feel heard and comfortable."
- William Thornton, Oil Painter
"Caroline is an ultra rare combination of artist and collaborator. She's executing incredibly high value commercial and editorial content, yet maintaining the singular vision that draws clients and collectors to her personal work.
When I needed a mega-shoot to launch my creative studio, there was no question who I'd choose to work with; from start to finish Caroline did not disappoint."
- Amber Guyton, Founder of Feast
"The photos are not just images; they tell a story, highlighting the playfullness and delicious appeal of our snacks in every shot and the essence of our brand.
...I couldn't have asked for a better visual representation of my brand, and I am truly grateful for her exceptional work."
- Michelle Wilton, CEO + Founder of Date Better Snacks
"Everything I could imagine, she captured on paper!
Caroline is extremely comforting, timely, and organized. prior to the shoot, we met to discuss my vision and from there, she curated a mood board and mocked up a shoot schedule to accomplish everything we planned."
- Cassie O'Toole, Owner + Head Designer of Cassie's Shop
"I’ve hired Caroline to work on two separate projects: a fashion shoot and my mini elopement.
She seems so comfortable in any environment, able to adapt to specific requirements—always lending her unique artistic vision to everything she does. She’s the best!"
- Hannah Walters, Owner of Hammie Downz
"Caroline went above and beyond to make me feel comfortable in front of the camera.
She pulled me out of my shell and made me feel so at ease and confident! from the location to styling, she captured my brand better than I ever could!"
- Emily Wilson, Soft Pastel Artist
"Working with Caroline is a dream! as a music artist, I really appreciate working with another artist who is professional and willing to truly collaborate with me.
She heard my vision, let me try things during our shoot, and had a full plan with her creative ideas.
She truly captured me as a creative and I am so grateful!
- Laurlyn, Musician
"Caroline is one of the best photographers to work with. She takes your ideas and helps you conceptualize them into reality. When working on my last album, she went above and beyond to produce my artwork."
- Tyrie, Musician
"Working with Caroline was amazing! Being an artist herself, she was so easy to work with from square one. She brought the ideas from our consultation to life and completely exceeded my expectations. Prompt, professional, and made me feel heard and comfortable."
- William Thornton, Oil Painter
"Caroline is an ultra rare combination of artist and collaborator. She's executing incredibly high value commercial and editorial content, yet maintaining the singular vision that draws clients and collectors to her personal work.
When I needed a mega-shoot to launch my creative studio, there was no question who I'd choose to work with; from start to finish Caroline did not disappoint."
- Amber Guyton, Founder of Feast
"The photos are not just images; they tell a story, highlighting the playfullness and delicious appeal of our snacks in every shot and the essence of our brand.
...I couldn't have asked for a better visual representation of my brand, and I am truly grateful for her exceptional work."
- Michelle Wilton, CEO + Founder of Date Better Snacks
"Everything I could imagine, she captured on paper!
Caroline is extremely comforting, timely, and organized. prior to the shoot, we met to discuss my vision and from there, she curated a mood board and mocked up a shoot schedule to accomplish everything we planned."
- Cassie O'Toole, Owner + Head Designer of Cassie's Shop
"I’ve hired Caroline to work on two separate projects: a fashion shoot and my mini elopement.
She seems so comfortable in any environment, able to adapt to specific requirements—always lending her unique artistic vision to everything she does. She’s the best!"
- Hannah Walters, Owner of Hammie Downz
"Caroline went above and beyond to make me feel comfortable in front of the camera.
She pulled me out of my shell and made me feel so at ease and confident! from the location to styling, she captured my brand better than I ever could!"
- Emily Wilson, Soft Pastel Artist
"Working with Caroline is a dream! as a music artist, I really appreciate working with another artist who is professional and willing to truly collaborate with me.
She heard my vision, let me try things during our shoot, and had a full plan with her creative ideas.
She truly captured me as a creative and I am so grateful!
- Laurlyn, Musician
"Caroline is one of the best photographers to work with. She takes your ideas and helps you conceptualize them into reality. When working on my last album, she went above and beyond to produce my artwork."
- Tyrie, Musician
"Working with Caroline was amazing! Being an artist herself, she was so easy to work with from square one. She brought the ideas from our consultation to life and completely exceeded my expectations. Prompt, professional, and made me feel heard and comfortable."
- William Thornton, Oil Painter
"Caroline is an ultra rare combination of artist and collaborator. She's executing incredibly high value commercial and editorial content, yet maintaining the singular vision that draws clients and collectors to her personal work.
When I needed a mega-shoot to launch my creative studio, there was no question who I'd choose to work with; from start to finish Caroline did not disappoint."
- Amber Guyton, Founder of Feast
"The photos are not just images; they tell a story, highlighting the playfullness and delicious appeal of our snacks in every shot and the essence of our brand.
...I couldn't have asked for a better visual representation of my brand, and I am truly grateful for her exceptional work."
- Michelle Wilton, CEO + Founder of Date Better Snacks
"Everything I could imagine, she captured on paper!
Caroline is extremely comforting, timely, and organized. prior to the shoot, we met to discuss my vision and from there, she curated a mood board and mocked up a shoot schedule to accomplish everything we planned."
- Cassie O'Toole, Owner + Head Designer of Cassie's Shop
"I’ve hired Caroline to work on two separate projects: a fashion shoot and my mini elopement.
She seems so comfortable in any environment, able to adapt to specific requirements—always lending her unique artistic vision to everything she does. She’s the best!"
- Hannah Walters, Owner of Hammie Downz
"Caroline went above and beyond to make me feel comfortable in front of the camera.
She pulled me out of my shell and made me feel so at ease and confident! from the location to styling, she captured my brand better than I ever could!"
- Emily Wilson, Soft Pastel Artist
"Working with Caroline is a dream! as a music artist, I really appreciate working with another artist who is professional and willing to truly collaborate with me.
She heard my vision, let me try things during our shoot, and had a full plan with her creative ideas.
She truly captured me as a creative and I am so grateful!
- Laurlyn, Musician
"Caroline is one of the best photographers to work with. She takes your ideas and helps you conceptualize them into reality. When working on my last album, she went above and beyond to produce my artwork."
- Tyrie, Musician
"Working with Caroline was amazing! Being an artist herself, she was so easy to work with from square one. She brought the ideas from our consultation to life and completely exceeded my expectations. Prompt, professional, and made me feel heard and comfortable."
- William Thornton, Oil Painter