J. AVERY HAIR

Full Brand Design — 2025

In Charleston, Joanna Avery is known as a master of blonding and all things shaggy. From shampoos to hair oils, Joanna prioritizes using organic, vegan, and naturally formulated products on her clients as much as possible—serving as a true pioneer in Charleston's haircare wellness space. 

When she asked me to design her brand last year, I knew I wanted to pose her brand voice as an educator, and experiment with more romantic and earthy visuals. 

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Thoughtful, stripped-back, and artistic, J. Avery's branding now looks as health-conscious and luxurious as it feels to sit in her chair.